Anatoli Shevtsov
Product Executive Leader
Seasoned Product Manager with 20+ years of expertise in fintech, payments processing, and SaaS solutions. Building innovative systems for Fortune 500 companies, improving efficiency and driving growth.
Get to Know Me
Driving innovation with passion & precision
I'm Anatoli Shevtsov, a seasoned Product Manager with 20+ years of expertise in fintech, payments processing, and SaaS solutions. I've built innovative systems for Fortune 500 companies, improving efficiency and driving growth.
Throughout my career I've led cross-functional teams across the globe — from payments orchestration and fraud prevention to eCommerce platform architecture. I thrive at the intersection of business strategy and cutting-edge technology, translating complex requirements into products that deliver measurable impact.
Trilingual in English, Hebrew, and Russian, I bring a global perspective to every challenge. Whether it's optimizing authorization rates, launching AI-driven capabilities, or building a payment ecosystem from the ground up — I'm passionate about creating solutions that matter.
What I Do
Decades of experience across product management, payments, eCommerce, and technology leadership.
eCommerce
Building eCommerce Platforms to serve B2B, B2C and B2B2C business objectives. Designing Omni-Channel, Marketplace and Internet store solutions with Digital Frictionless experiences that drive sales and raise conversion rates, delivering up to 30% revenue growth.
Payments, Merchant Services & FinTech
Building electronic payment systems for Retail and eCommerce environments. Extensive experience in merchant services, accepting traditional payment methods (credit cards, ACH) and alternative methods (CUP, JCB, Swift, BACS, SEPA). Deep familiarity with PCI Compliance, HIPAA, OFAC, GDPR, CCPA standards. Building Billing Systems with Revenue-Share, ISO, and MSB models.
Leadership
Managing multiple teams with diverse backgrounds across different time zones around the world. Leveraging every method of communication to solve professional challenges, address personal issues, and drive positive business impact.
Product Management
Leading cross-functional teams to plan, build, launch and manage world-class technological innovations. Owning the product lifecycle from concept to delivery. Writing Roadmaps considering Business Objectives, Stakeholder Priorities and available resources. Blending technology skills with marketing orientation and analytical abilities to evolve product strategy.
Where I've Worked
23 years of experience driving product strategy and innovation across fintech, payments, eCommerce, and connected vehicles.
Drove the end-to-end product strategy for PetSmart's payment processing and fraud prevention platforms across eCommerce, demonstrating a clear, outcome-focused vision akin to launching AI-driven capabilities.
Key Achievements
- Implemented Network Tokenization and Real-Time Account Updates, reducing declines due to outdated card info and boosting authorization rates by 6%
- Enhanced transaction labeling practices, resulting in a 3% increase in approvals by improving how banks evaluated transactions
- Collaborated with internal teams and partners such as Adyen to fine-tune fraud scoring models, leading to a 2% improvement in authorization rates and reducing false declines
- Identified key process gaps in autoship transactions that caused mislabeling, addressing operational pain points and aligning workflows with strategic product outcomes
- Researched and recommended AI tools for automating chargeback handling, underscoring a commitment to data-driven insights and advanced technology integration
- Planned for the US Debit implementation independently from broader system changes, leveraging agile methodologies to accelerate timelines
- Built SQL dashboards to deliver clear, actionable insights, supporting backlog management and prioritization for continuous product improvement
- Owned orchestration-related workflows within fraud prevention, ensuring modularity and configurability for billing, onboarding, and payment decisioning
Technologies & Skills
Led the transformation of the new Rental Payment Collection platform, overseeing the design, implementation, and optimization of the system to improve user experience and streamline operations across multiple teams.
Key Achievements
- Developed and maintained the annual roadmap for various product streams, aligning product initiatives with company goals and prioritizing features that drive growth
- Managed an offshore development team of 6 individuals, including developers and QA analysts, ensuring efficient project execution
- Collaborated with cross-functional teams, including Marketing, Finance, and Pricing, to ensure product developments aligned with business strategies
- Integrated mobile wallets, including Apple Pay and Google Pay, into the platform using Checkout.com as the Payment Service Provider, enhancing payment flexibility and increasing user adoption by 12%
- Coordinated with vendors such as Yardi, Adyen, Stripe, and others for seamless integrations
Technologies & Skills
Built and managed the payments roadmap to execute on growth strategies and business needs. Discovered innovative opportunities in the payment space to optimize auth rates, reduce chargebacks, and support evolving payment preferences.
Key Achievements
- Collaborated and coordinated with engineering, marketing, product leadership, and business teams on objectives and requirements
- Translated inputs and business needs into detailed product requirements documents and user stories for engineering teams
- Led planning, development, and delivery of products working cross-functionally with teams from Engineering to Sales
- Analyzed existing user experiences to identify opportunities to drive growth and improve value propositions
- Partnered with other Product Managers to streamline payment system integrations and enhance existing business processes
- Maintained up-to-date knowledge of cutting-edge technologies and techniques around payment processing
Technologies & Skills
Led the development and execution of the eWallet, Vault and Payment Gateway. Responsible for building and launching SiriusXM Connected Vehicle's eCommerce Platform.
Key Achievements
- Managed 3rd Party vendor selection based on experience, pricing and other critical capabilities
- Drove the UI/UX and Research teams with design and testing to optimize the customer experience
- Orchestrated and gave demonstrations for trade shows, OEM partners, and product videos
- Designed a product platform with UI/UX, APIs that deliver unique experiences across the end-user journey
- Evangelized the product vision and built trust by maintaining an accurate and achievable roadmap
- Conducted strategic analysis, competitive benchmarking, business case, and funding activities for eCommerce
Technologies & Skills
Responsible for product vision and strategy. Managed day-to-day activities, backlog grooming, and ran daily scrum and stand-up meetings. Transformed business ideas into technical specs.
Key Achievements
- Worked on Roadmap with executive leadership around Chromebook, macOS, iOS and Android platforms
- Managed migration to Salesforce Platform from an existing on-premises tool
- Worked with cross-functional teams to deliver a complete customer experience
- Launched a product related to online proctoring based on AI, machine learning, Computer Vision and TensorFlow
- Evaluated competitors and the market for capability-oriented and emerging development and technology trends
Technologies & Skills
Responsible for gathering information for the payments processing business of the company. Worked with Bank Secrecy Act Compliance Officer & Chief Compliance Officer. Identified future business for US and European markets.
Key Achievements
- Managed Off-Shore teams in India, Philippines — 36 people in total
- Introduced the company to Magento's tools and APIs, resulting in a partnership
- Worked with Card brands like American Express, VISA, MasterCard, Discover, CUP and others on a daily basis
- Managed relationships with Bank Of America, Chase, Wells Fargo, Vantiv, Ingenico and others
- Added several alternative payment methods as sources of revenue — increased revenue by 30%
Technologies & Skills
Key resource for Shell's long-term project called Florence. End-to-End Solutions Architect for a payment processing store solution integrating with multiple POS solutions, Loyalty Enterprise Servers and Payment Hosts for 14,000+ Shell US C-Store Locations.
Key Achievements
- Worked at the customer site with Shell's ELT, POS/Loyalty and other 3rd party Vendors management groups
- Designed a standard Shell interface based on IFSF/PCATS and PCI Compliance industry standards
- Initialized Mobile Valet project with MCX — today owned by JP Morgan
- The project was introduced to the public as Shell Vantage Brand in early 2015
Technologies & Skills
Managed Retalix Mobile Products maintenance and integration projects, focusing on C-Store, Grocery, Warehouse and Enterprise sectors. Developed and managed Point of Sale systems lifecycle & integration process.
Key Achievements
- Customized inventory forecasting platform for Retail, Warehouse and Supply Chain markets
- Managed all aspects of the POS Design lifecycle from concept to delivery
- Created & managed an annual product budget with variance analysis
- Designed and managed integration tools connecting mobile devices to the POS front-office interface
- Successfully managed Retalix Pocket Office mobile solutions worldwide, with over 10,000 licenses deployed
- Managed various projects from Design to customer deployment — Casey's, Pilot Oil, Tesco (WW), HyVee, Hannaford, Reliant (India) and more
Technologies & Skills
Managed testing of Mobile Office applications on various mobile platforms. Deployed software in multiple customer sites located across many different countries.
Key Achievements
- Provided pre-sales presentations and customer training
- Rolled out Mobile Software application on different hardware such as Motorola, Symbol, Fujitsu, Denso, Datalogic and Intermec
- Managed multilingual software in different parts of the world — Japan, Canada, Russia, India, Norway, UK, USA, Germany and more
- Successfully launched POS Design for Aroma (like Starbucks), the largest coffee shop franchise in Israel
Technologies & Skills
Education
Computer Science & Software Engineering
Tel-Aviv University
2000 — 2003Skills & Expertise
23+ years of product management expertise across payments, eCommerce, FinTech, and enterprise SaaS — delivering measurable results at Fortune 500 scale.
Product Skills
Certifications
CSPO
Certified Scrum Product Owner
Education
Computer Science & Software Engineering
Tel-Aviv University
2000 – 2003
Domain Expertise
Deep industry knowledge across payments, commerce, and technology — enabling strategic product decisions that drive business growth.
eCommerce
Building eCommerce Platforms to serve B2B, B2C and B2B2C business objectives. Omni-Channels, Marketplaces, and digital storefronts driving 30% conversion rate increases.
Payments & FinTech
Electronic payment systems for Retail and eCommerce. Credit cards, ACH, alternative methods (CUP, JCB, Swift, BACS, SEPA). PCI Compliance, HIPAA, GDPR, CCPA standards.
Leadership
Managing multiple global teams across different time zones, backgrounds, and cultures. Solving professional challenges and driving positive business impact.
Product Management
Leading cross-functional teams to plan, build, launch and manage world-class innovations. Owning the full product lifecycle from concept to delivery.
Connected Vehicles
eWallet, Vault and Payment Gateway development for connected vehicle platforms. Designing seamless in-vehicle commerce experiences.
Fraud Prevention
Fraud scoring models, network tokenization, chargeback automation, and AI-driven anomaly detection for payment processing systems.
Let's Work Together
Got a project in mind?
I'm always interested in hearing about new projects and opportunities. Whether you have a question, want to collaborate, or just want to say hi — my inbox is always open.
Say HelloOr email directly at hello@anatolishevtsov.com